Seven Stupid Business Ideas That Worked
www.Doggles.com: Creating and selling goggles for dogs. What could possibly ever be more dumber than that? Still, they managed to become millionaires. Their cheesy tag line for their product was “Protecting One Dog at a Time”.
www.Milliondollarhomepage.com: 21 year old Alex Tew came up with an idea that if he launched a site with 100,000 pixels, sell each pixel for $1, he would essentially be a millionaire. Enough buyers lined up to buy each pixel of his site for a dollar that he became a millionaire. His website tagline was “Own a Piece of History!”
www.PositivesDating.com: A dating site for HIV-Positive people to meet and date. Paul Graves and Brandon Koechlin created this site for date-less HIV positive people and annual sales were around $110,000 and site is bursting at seam with members. This service is quite sweet and discriminating at the same time – a typical paradox.
www.SantaMail.org: Byron Reese brought an address in North Pole, Alaska and offered parents a personalized letter for their kids as Santa Claus for $10 each. Reese has sent over 400,000 letters since the start of the business in 2001. He is now worth millions.
www.DesignerDiaperBag.com: Their cool tag line is “Diaper Duty in Style”. Christie Rein, a 34-year-old mother of three, found herself constantly stuffing diapers for her infant son into freezer bags to prevent them from crumpling. Fed up one day she and her husband came up with a custom-made diaper bag that’s big enough to hold a travel pack of wipes and two to four diapers. With more than $180,000 in sales for 2005, Christie’s company, Diapees & Wipees, has bags in 22 different styles, available online and in 120 boutiques across the globe for $14.99.
www.Iwearyourshirt.com: Jason Sandler is set to make $500,000 this year, merely for wearing t-shirts. Sandler isn’t a celebrity, model or designer – he simply wears t-shirts emblazoned with the logos of companies. Every day, Sandler wears a different t-shirt with a different company logo. The businesses pay him for this privilege. In return, Sandler attempts to plaster himself across as much of the internet as possible – Flickr, Twitter, Facebook, YouTube and so on – to provide his clients with online exposure. On January 1, 2009, Sandler charged his first client, UStream.tv, $1 to wear their logo for a day. He charged his next client $2 for the next day, and so on, until December 31 where he pocketed $365 for the day. The success of the business means that Sandler was able to charge $5 on January 1 this year, with the price rising in $5 increments each day.
www.SheWee.com: Sam Fountain decided that the act of female urination was the basis for a business. While backpacking in 1999, she came up with the idea for the SheWee, a device that enables women to urinate while standing up, much like men. Following her degree, she set the business up in 2003 and the company has since expanded to the US, no doubt hearing plenty of stifled sniggers at dinner parties along the way.